8. Diving into Entrepreneurship

To start off, I wholeheartedly believe that I am going to change this in the near future because I think I have figured out a better, different avenue to take.  However, I am going to run with the idea that I stated before because it received a lot of popularity when I first wrote about it.

I found the need on campus for quality ice cream.  You can get a milkshake at Chick-fil-A or spend a lot of money at Sweetberries (which someone stated to me, is not too good regardless of money), or you can dream and hope that the Mochi on University Ave. reopens.

Have no fear, I have the perfect solution.  In a town like Gainesville, why do we not have an ice cream truck that goes around campus?  I would like to incorporate this because Florida is HOT, it is NOT accessible currently, and with all of the STRESS and DEPRESSION.  Ice cream truly is a cure for all of our issues.

This will let you relive your childhood because I would have everything from soft serve to those goofy Spongebob pops with the eyes that would always fall out.  If ice cream isn't your speed, because the truck would need all the chillers and refrigerators, I could easily sell ice cold drinks, milkshakes, smoothies, etc.

The service in this industry comes down to the fact that you do not have to go anywhere to get this ice cream.  It will be right on campus maybe sitting on the edge of Buckman Dr. or near Turlington or some other centralized location.  The convenience is what sells it as a service as well.

If the one truck become popular, it would be great to incorporate a shop where the Mochi currently sits that will sell hard ice cream by the scoop.  And if I could get a liquor license, I could even sell shots with the ice cream.  It sounds crazy, but if you have ever been to Disney World, they have a Dole Whip that comes with coconut rum and you poor the rum over the Dole Whip.  I have never had it, but knowing that college students will mix alcohol with pretty much anything, the bar/ice cream shop may be more profitable.

Thinking forward, If I had to brand it now, I would probably call it The Creamed Gator (see graphic above).  The graphic below is just a concept that will give you the general concept of what I am trying to do.  Please let me know what you think of this idea, if you support it or not, and any suggestions you may have.