18. I Don't Know What I Drew

In honor of the Catalina Macbook OS update, I decided I would use my extended screen to attempt to draw using my Apple Pencil.  The guy I drew looks crazy, but I think he is because I am targeting starting entrepreneurs.  These are pretty crazy folks and I think my drawing captures that.

Let me start by describing my creation.  He looks crazy because he is a young entrepreneur who has not slept in days.  His shirt looks wrinkled and disheveled.  His hair is out of sorts because he does not have time to think about personal appearances, he has a company to run.  Now he does want to come off as professional which is why he is wearing a polo, but you'll notice he gave up a corporate lifestyle to be much more comfortable.  This is why he adopted cargo shorts (He needs the extra pockets) and tennis shoes.  He thinks that this presents a more personable persona to his customers.  Not that he has many customers yet, but he's optimistic.  You'll see that he is giving a thumbs up and a smile because he knows his idea will be the one to change not only his life, but that of all of this customers.  You may also notice his smartphone, it shows his want to interact with this market using the internet, but he needs help with that.  His phone is clearly 4 model years old, and he has never considered social media as a tool.  As for his shirt, because his business is new (and he doesn't have any money), he does not have a logo, he'll need someone for that too.  Now the money sticking out of his pocket, is from his first sale.  He is so proud of it that he wants the world to know that he is a force to reckon with.

With his 16 hour days dedicated to his business, he does not have time for hobbies.  He used to enjoy going to the movies with his girlfriend, but she left him after he quit his job to start a business.  He still loves her, but knows that his business needs to come first.  As for his car, you can see that below:

He drives a 1987 Oldsmobile Cutlass.  I don't know why other than the fact that it was a car that I don't like.  I just think this car is something that has like 250K miles on it.  It is missing a headliner and the steering wheel is ripping.  The seats are not comfortable and the spring is sticking out of the back seat.  He is probably a Chevy guy even though Oldsmobile dissipated in the early 2000's.  He appreciated the fact that Chevrolet used Oldsmobile to be innovative and try new products for the Cadillac.  Other than that, he drives the car because all of his money goes to his business.  He cannot think about a new car when he needs his new business to grow.  He doesn't watch TV anymore because of the business of course, but he enjoyed Shark Tank.  He thinks that a very good show for business, but what does he know, he's never run a business before.

I do not know where politics come into play with this, so let's call him a moderate that does not care about Presidential elections but is friends with some of the city commissioners.  He does not like some of the policies being put in place in this country to help big businesses and wants to be able to pay ZERO taxes for YEARS like Amazon.  That infuriates him because he is working hard and pays taxes and feel betrayed by the government for giving all of his money to big corporations.  Good thing he does not know that the government bailed out GM during the recession or he may be a proud Ford owner.  Maybe, as his consultant, I should tell him and then we can get him into one of these beautiful trucks.

This is a 2004 Ford Ranger, one of the most reliable cars that anyone could drive.  I just had to make a personal plug because that was my truck until it burned down on Hwy. 200.  It was part of my sound system, but that besides the point.

Back to the guy, I think that he can be any age, but he will always feel young because of his drive and want to work.

As for my personal relation to the customer avatar. I can say that I feel for him and want him to be successful at that what he is doing.  However, if you really want to know, this is how I see myself.

I do not think that the avatar and myself have much in common in terms of looks.  I am a bigger guy, that tries to keep myself put together and does not really like to appear disheveled.  Professionalism is very important for me.  However, it seems as though we both portray the same level of enthusiasm for what we are doing.  We are just trying to be happy and not get stuck in a corporate structure.  In terms of my car, I currently drive a 2011 Ford Mustang Convertible all black, but if my truck had not burned down, I would still probably be in that.  I can see the pride between the avatar and myself and the want to do great things.  Overall, I do not think these are coincidences because we want to help and serve people that are like us.  In many instances, we think of solutions for problems that heavily affect us.  In this case, I am a young entrepreneur who wants to help other young entrepreneurs succeed and build their market.  

I do not know how accurate this assignment is, but it was fun being able to build on some spontaneity.  Promote where we think that we can build a market and see it come to fruition in our mind.